About the Founder
Hi, I’m Ayad Hermez, Founder of VirHaac
I grew up in Metro Detroit, primarily in Oak Park and Farmington Hills. My introduction to the trades began through my father, who worked in refrigeration for store owners and restaurateurs throughout our community. My older brother eventually joined him, and I followed shortly afterward, becoming a plumber and HVAC installer.
From Installer to Industry Leader
I began in our family business as an installer and quickly moved into foreman and operations roles. That hands-on experience taught me how plumbing and HVAC systems work, what a professional installation requires, and how the needs of every home can be different. After leaving the family business, I joined Sears Home Improvements in sales. I received several promotions and eventually became general manager for the Detroit market. While at Sears Home Improvements, I had the opportunity to learn from high-performing sales professionals and trained dozens of successful salespeople. Those experiences taught me to be patient, listen carefully, and help homeowners make decisions that are right for their families. I’m proud to have received customer service and top-performance awards, but treating homeowners honestly and respectfully has always mattered most.
Why I Created VirHaac
VirHaac grew from years of visiting thousands of homes and observing the challenges homeowners faced during the traditional HVAC sales process. Inviting a stranger into your home can feel awkward—especially during dinner, on weekends, or when your family already has a busy schedule. Many homeowners don’t have the time or desire to sit through a 60- to 90-minute sales presentation, and they don’t want to feel pressured. I also noticed that homeowners were researching HVAC systems and replacement costs before requesting quotes. Instead of finding an actual price for their home, they found broad ranges and national averages that often created more questions than answers. Homeowners needed a convenient way to receive an accurate installed quote without another in-home sales appointment. Once I recognized the benefits, I spent approximately six to eight months developing VirHaac. I met with other founders, joined an accelerator program in Ann Arbor, and then launched VirHaac.com.
Built Around Honesty, Time and Family
Family is extremely important to me. I’ve been married for more than 25 years, and my wife and I have four children. I understand how valuable time is—and how frustrating it can be when a company wastes it. Honesty and transparency are the values behind VirHaac. My goal isn’t to oversell, overcomplicate the process, or talk over anyone’s head. It’s to provide clear information that helps homeowners make confident decisions. While many HVAC companies remain focused on high-ticket sales, VirHaac is focused on homeowner convenience, transparency, and a better way to receive a quote.
Experience You Can Trust
I’ve worked with thousands of homeowners, trained dozens of high-performing sales professionals, and encountered nearly every type of HVAC system in nearly every type of home. Approximately 95% of the quote requests I receive are for typical HVAC system swap-outs. With my experience, I can accurately evaluate these projects using equipment photos and property data, provided no living space is being added or removed. The VirHaac process won’t fit every project, and I’ll always be honest when a different approach is required. But for most homeowners replacing an existing system with a similar one, VirHaac provides a faster, simpler, and more transparent way to receive an HVAC quote.
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